Diversifying Retail and Distribution in Thailand (6162150577)

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Endo Gen analyzes Thailand's retail structure in the light of its entire distribution system, examining how changes have affected not only horizontal, competitive relationships between modern and traditional retailers, but also vertical relationships with manufacturers and wholesalers. Rather than focusing narrowly on the urban middle-class consumer market, he considers the markets' income differentials-the "mosaic structure"-which is an indispensable framework for discussing the retail and consumption practices of an emerging economy.

Product details

• Format Paperback | 288 pages
• Dimensions 152 x 203 x 17.78mm | 340g
• Publication date 19 Sep 2013
• Publisher Silkworm Books / Trasvin Publications LP
• Imprint SILKWORM BOOKS
• Publication City/Country Chiang Mai, Thailand
• Language English
• Illustrations note 45 tables, notes, bibliog., index
• ISBN10 6162150577
• ISBN13 9786162150579
• Bestsellers rank 1,369,132

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